Field Marketing Manager – Southern Europe

Team: Marketing

City: Barcelona

Country: Spain

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Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.
The Role
We are looking for a highly charged and passionate Field Marketing Manager to plan, project-manage, execute and optimize our demand generation activities, events and campaigns in the Southern European region (Spain, Italy and Portugal). In this role, you will create localized brand awareness and visibility of our R&D solutions across and support our regional pipeline goals. You will work closely with fellow marketers, as well as the sales, strategy, product marketing and customer success teams in a fast-paced and rapidly growing market. Remote candidates will be considered.
What You’ll Do

  • Project manage and successfully execute on regional targeted marketing campaigns that include but are not limited to user events, industry tradeshows, partner events, webinars, demand campaigns/nurture programs, executive roundtables, content syndication, social media
  • Ensure alignment between marketing plans by product and sales plans by region
  • Responsible for lead processing, submissions and tracking for campaign performance in your region
  • Manage liaison with local marketing suppliers, vendors, event organizers and translation agencies
  • Keep abreast of industry trends, competition, and new opportunities in the region
  • Develop a deep understanding of our Southern European target audiences, our solutions and value propositions. Measure campaign effectiveness based on appropriate KPIs, obtain valuable, data-driven insights and present program results to regional and product team leads
  • Understand complex buying/selling processes involving multiple decision-makers
  • Work cross-functionally across the marketing organization, aligning with regional and global stakeholders, across the field marketing, product, digital, PR, customer marketing, operations departments. Leverage centrally built programs and add regional tactics where required

Requirements

  • Native Italian speaker
  • 5+ years of experience in field marketing and demand generation for an enterprise software or cloud-based solution provider 
  • Proven ability to build relationships across a number of stakeholders including sales, SDR, customer success, subject matter experts, and product marketing
  • Experience in building and executing go-to-market plans and integrated marketing programs by country or region
  • Understanding of complex buying/selling processes involving multiple decision-makers
  • Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical
  • Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Excellent team player with a positive attitude and a strong sense of ownership
  • Experience with sales and marketing automation systems
  • Bachelor’s degree required

Nice to Have

  • Experience with salesforce.com and Pardot preferred
  • Life sciences or SaaS experience is a plus
  • Spanish and/or Portuguese language skills

#RemoteSpain

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

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Work where it’s best for you

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.

Product teams are organized in regional product excellence hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

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At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal an