The Role
Crossix is positioned at the center of big data, innovative technology, media, and life sciences. Our mission is to empower life sciences companies with the data and insights they need to drive DTC and HCP marketing effectiveness and, ultimately, better patient outcomes. As part of Veeva, the Crossix team offers the agility of a high-growth team with the stability of a global leader.
We are seeking a Vice President of Marketing to lead marketing for Crossix. In this role, you will shape how our market-leading Measurement and Audience products are positioned across a dynamic and competitive landscape.
As a member of the Crossix leadership team, you will partner closely with leaders in Sales, Product, and Strategy, while leading a lean team of product and field marketing professionals.
- Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
- Lead annual marketing planning and execution, including support for flagship customer events (Veeva Summit and Crossix Audience Day).
- Build and scale a multi-channel content engine (thought leadership, blog posts, site copy, videos, and infographics) to elevate market presence and adapt assets into high-quality derivative content for vertical sub-segments.
- Create targeted go-to-market programs for new product offerings and product innovations to drive pipeline demand.
- Empower sales teams with high-impact product messaging, field enablement materials, and competitive intelligence tools.
- Translate customer success stories into authentic reference selling assets and impactful programs that accelerate adoption.
- Lead, mentor, and retain a high-performing team of product and field marketing professionals.
- Partner seamlessly with Crossix leadership across Strategy, Sales, and Product to ensure strategic alignment and cross-functional execution.
- 10+ years of B2B marketing experience with 5+ years leading marketing teams.
- Strong background in product marketing at ad-tech or media companies.
- Demonstrated capability to translate complex technical capabilities into clear, concise, and persuasive messaging and compelling thought leadership.
- Proven track record of launching go-to-market programs.
- Exceptional collaboration and leadership skills, with a track record of partnering closely across Sales, Strategy, and Product teams.
- May be required to work on-site in the office on an as-needed basis.
- Life Sciences industry experience or working with businesses providing high-value solutions to life sciences companies.
- Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, Hubspot).
- Follow the application process and submit your resume.
- If moving to the interview stage, our process is as follows:
- A conversation with the hiring manager
- A personality assessment
- A practical case exercise
- A final conversation with our group's Senior Leader
- Once all interviews are complete, the manager will be in touch with a final decision.
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
- Base pay: $175,000 - $275,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Work Where It’s Best for You
Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.
Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.
Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.
Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.
When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.
Work at Veeva. Work where it’s best for you.
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Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.
What sets us apart
In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).
Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.
Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.
Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.
Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.
Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.
At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal and should be directed by the individual. With our 1% Veeva Giving program, each employee receives an amount equivalent to 1% of their base salary annually to support the non-profit(s) of their choice. We don’t dictate favored corporate causes or ask employees to donate to specific non-profits. We never support a charitable cause in exchange for commercial advantage or preferential treatment.
Veeva’s core values — do the right thing, customer success, employee success, and speed — guide our decision making and define our culture. Doing the right thing means that we are concerned about more than just financial success and return to shareholders. We recognize a responsibility to customers, employees, environment, and society.As individuals, we pride ourselves on being good people who are honest, fair, and direct. We treat others with respect. As a company, we strive to be a good corporate citizen, a positive force in the business community, active in our communities, and an example to others.
Our equity program is designed to enable the vast majority of our employees to participate. Our unique approach to awarding equity grants allows our employees to be shareholders so they can benefit financially in the company’s growth.
Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.
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Software Engineer