Marketing Operations - Manager / Senior Manager

Team: Marketing

City: Pleasanton

State: CA

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Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a passionate Marketing Operations Manager to join our talented NA Marketing team. This role will focus primarily on the strategic consulting supporting the execution of marketing campaigns owned by the field marketing team, and oversees the automation process including campaign creation, nurturing, scoring, and distribution.

We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time.
 
This is a huge opportunity to help to build the technology, processes, and best practices to optimize marketing campaign performance. The ideal candidate must have proven working knowledge of Salesforce, Marketo marketing automation best practices, and marketing analytics.
What You'll Do
  • You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
  • Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
  • Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
  • Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
  • Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics
Requirements
  • 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology
  • Salesforce and Marketo (or equivalent) proven working knowledge/certification
  • Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
  • Persona-focused database segmentation and augmentation expertise
  • Strong excel expertise
  • Ability to build relationships working in a cross functional global environment
  • Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines
  • Proven ability to excel in a dynamic environment
Nice to Have
  • Tableau desktop (creator) experience
  • Basic knowledge of SQL or other database expertise
  • Advanced technical skills in HTML coding, CSS, Java Script
  • Digital marketing knowledge: web tracking, Google Analytics
  • Vendor management experience
  • Life sciences industry experience
Perks & Benefits
  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Compensation
  • Base pay: $90,000 - $150,000
  • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.

Learn More

Glass office doors with the Veeva logo across them looking into a clean, bright modern office.

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.

Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

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At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal and should be directed by the individual. With our 1% Veeva Giving program, each employee receives an amount equivalent to 1% of their base salary annually to support the non-profit(s) of their choice. We don’t dictate favored corporate causes or ask employees to donate to specific non-profits. We never support a charitable cause in exchange for commercial advantage or preferential treatment.

Veeva’s core values — do the right thing, customer success, employee success, and speed — guide our decision making and define our culture. Doing the right thing means that we are concerned about more than just financial success and return to shareholders. We recognize a responsibility to customers, employees, environment, and society.As individuals, we pride ourselves on being good people who are honest, fair, and direct. We treat others with respect. As a company, we strive to be a good corporate citizen, a positive force in the business community, active in our communities, and an example to others.

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Our equity program is designed to enable the vast majority of our employees to participate. Our unique approach to awarding equity grants allows our employees to be shareholders so they can benefit financially in the company’s growth.

Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.

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