The Role
- Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
- Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
- Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
- Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
- Develop annual integrated marketing plans in partnership with regional field marketing teams, ensuring consistent global messaging while enabling regional execution
- Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance
- Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey
- Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
- Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
- Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies
- Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption
- Progressive Experience: 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions. Experience building global marketing programs and high-performing teams
- Marketing Leadership: Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth
- Product & Go-to-Market Strategy: Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market
- Integrated Marketing: Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy
- Cross-functional Leadership: Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
- Global Marketing Leadership: Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact
- Customer & Market Focus: Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution
- Analytical & Results-oriented: Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights
- Communication & Executive Presence: Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders
- Experience marketing high-value solutions to the life sciences industry
- Experience with Marketo
- Follow the application process and submit your resume.
- If moving to the interview stage, our process is as follows:
- A conversation with the hiring manager
- A personality assessment
- A practical case exercise
- A final conversation with our group's Senior Leader
- Once all interviews are complete, the manager will be in touch with a final decision.
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
- Base pay: $125,000 - $225,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Work Where It’s Best for You
Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.
Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.
Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.
Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.
When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.
Work at Veeva. Work where it’s best for you.
A different kind of company. A Public Benefit Corporation.
Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.
What sets us apart
In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).
Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.
Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.
Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.
Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.
Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.
At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal and should be directed by the individual. With our 1% Veeva Giving program, each employee receives an amount equivalent to 1% of their base salary annually to support the non-profit(s) of their choice. We don’t dictate favored corporate causes or ask employees to donate to specific non-profits. We never support a charitable cause in exchange for commercial advantage or preferential treatment.
Veeva’s core values — do the right thing, customer success, employee success, and speed — guide our decision making and define our culture. Doing the right thing means that we are concerned about more than just financial success and return to shareholders. We recognize a responsibility to customers, employees, environment, and society.As individuals, we pride ourselves on being good people who are honest, fair, and direct. We treat others with respect. As a company, we strive to be a good corporate citizen, a positive force in the business community, active in our communities, and an example to others.
Our equity program is designed to enable the vast majority of our employees to participate. Our unique approach to awarding equity grants allows our employees to be shareholders so they can benefit financially in the company’s growth.
Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.