Marketing Operations - Manager / Senior Manager

Team: Marketing

City: London

Country: United Kingdom

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Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a passionate Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a ‘leader-operator’,  someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers.

This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices and marketing analytics.
What You'll Do
  • Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement
  • Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization
  • Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences
Requirements
  • 5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed
  • CRM and Marketo (or equivalent) proven working knowledge/certification required
  • Persona-focused database segmentation and augmentation expertise
  • Strong Excel expertise
  • Ability to build relationships working in a cross-functional global environment
  • Possesses proven data manipulation and analytical capabilities designed to  translate raw marketing data into performance improvement  insights and can communicate related recommendations through storytelling that drives impactful and measurable change
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure
  • Proven ability to excel in a dynamic environment
  • Bachelor's degree required
Nice to Have
  • Analytics platform (Tableau, Sigma, etc.) experience or equivalent
  • Basic knowledge of SQL or other database expertise
  • Advanced technical skills in HTML coding, CSS, JavaScript
  • Digital marketing knowledge: web tracking, Google Analytics
  • Vendor management experience
  • Life sciences industry experience is a plus
Perks & Benefits
  • The chance to work with a genuine market leader
  • Opportunities for progression - the sky is the limit!
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to
  • A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!
#RemoteUK

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.

Product teams are organized in regional product excellence hubs for optimal collaboration and live within two time zones of their hub. Our current product hubs are located in Pleasanton, Los Angeles, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

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At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal and should be directed by the individual. With our 1% Veeva Giving program, each employee receives an amount equivalent to 1% of their base salary annually to support the non-profit(s) of their choice. We don’t dictate favored corporate causes or ask employees to donate to specific non-profits. We never support a charitable cause in exchange for commercial advantage or preferential treatment.

Veeva’s core values — do the right thing, customer success, employee success, and speed — guide our decision making and define our culture. Doing the right thing means that we are concerned about more than just financial success and return to shareholders. We recognize a responsibility to customers, employees, environment, and society.As individuals, we pride ourselves on being good people who are honest, fair, and direct. We treat others with respect. As a company, we strive to be a good corporate citizen, a positive force in the business community, active in our communities, and an example to others.

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Our equity program is designed to enable the vast majority of our employees to participate. Our unique approach to awarding equity grants allows our employees to be shareholders so they can benefit financially in the company’s growth.

Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.

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