Director - CRM Pulse Strategy - APAC

Team: Strategy

City: Singapore

Country: Singapore

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Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva has just launched its latest innovation: a first-of-its-kind cloud-based data product providing granular, privacy-safe HCP access and multichannel engagement data. CRM Pulse will now be expanding rapidly to APAC. We are looking for an entrepreneurial, driven Strategy leader to own the ProProducts-to-market for the region.

CRM Pulse aims to improve the accuracy and effectiveness with which the life sciences industry engages with its customers. It is designed to drive more robust segmentation, targeting, and omnichannel planning activities.

As the Strategy leader for APAC, you will be responsible for all market-facing aspects of the proProduct the region as well as its overall success. You will need to develop and execute a clear, actionable Growth Plan for APAC and work closely with product and operations teams to create a strong product-market fit. 

As the leader of a new product, you will have an exciting and entrepreneurial experience building the market for the proProduct developing strong product messaging and thoughtful engagement with potential early adopters. You will also lead the business’ selling model - setting clear strategies and goals for our sales team.

This role will be based in Singapore with regional coverage and regional travel expectations.
What You'll Do
  • Drive the commercial success of the business in APAC
  • Develop, own, and execute the business’ 5-year growth plan and yearly objectives
  • Design and drive the business’ reference selling model and ensure its effectiveness
  • Own and ensure an effective and successful pricing strategy
  • Own product messaging and positioning to customers
  • Communicate the product and product direction to customers
  • Play a lead role in senior-level customer discussions
  • Lead and organize the business’ customer events
Requirements
  • 10 years in consulting or regional pharma commercial leadership roles
  • Pharma commercial and segmentation & targeting experience
  • Deep familiarity with the use of data in pharma commercial and omnichannel operations
  • Good understanding of modern data and analytics methodologies
  • Strong analytical and presentation skills
  • Experience in Asia
Nice to Have
  • Other life sciences and healthcare experiences
  • Data science and analytics experience
  • Exposure to Salesforce or Veeva CRM
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.

Learn More

Glass office doors with the Veeva logo across them looking into a clean, bright modern office.

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace.

Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

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At Veeva, we believe in giving back. Veeva’s support for charitable causes is entirely employee driven because we think giving is personal and should be directed by the individual. With our 1% Veeva Giving program, each employee receives an amount equivalent to 1% of their base salary annually to support the non-profit(s) of their choice. We don’t dictate favored corporate causes or ask employees to donate to specific non-profits. We never support a charitable cause in exchange for commercial advantage or preferential treatment.

Veeva’s core values — do the right thing, customer success, employee success, and speed — guide our decision making and define our culture. Doing the right thing means that we are concerned about more than just financial success and return to shareholders. We recognize a responsibility to customers, employees, environment, and society.As individuals, we pride ourselves on being good people who are honest, fair, and direct. We treat others with respect. As a company, we strive to be a good corporate citizen, a positive force in the business community, active in our communities, and an example to others.

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Our equity program is designed to enable the vast majority of our employees to participate. Our unique approach to awarding equity grants allows our employees to be shareholders so they can benefit financially in the company’s growth.

Veeva has taken a strong stance against the use of non-compete agreements that can limit employee opportunities. We do not require our employees to sign non-compete agreements, and we have taken legal action to fight the unfair use of these agreements by other companies because we believe such agreements limit an employee’s fundamental right to work where they choose. We believe in our people and want them to be successful here at Veeva or wherever their careers take them.

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